olivernielsen: with respect, i think you’re missing the point of mint. i think shaun described it best, the primary focus of mint is for immediate relevancy.
my team uses google analytics for specific long term tasks and mint for more of the “day to day” data. personally i refer to mint (via my iphone) at least thirty times a day. my client’s absolutely love the interface of mint compared to google analytics and this is another reason why we use mint.
faced with a client that is technically inept but still wanting to know what is happening with his/her website, mint is a fabulous choice. we “mine” far more data out of google analytics but using it together with mint is a great choice for certain clients.
mint represents live data and is very usable which makes it very attractive to certain individuals. as powerful as google analytics is, it’s interesting to me that my team refers to mint far more often and so do my clients.
from a usability standpoint, google could certainly learn a lot from the way mint operates in my opinion.